The CBD industry is one of the fastest-growing markets in the world right now, and it shows no sign of slowing down anytime soon.
CBD (cannabidiol) started to shoot up in popularity around five years ago. Until then, the cannabis-derived (cannabis sativa) compound was not associated with the health and wellness industry, but rather people assumed it had similar qualities to cannabis (cannabis indica) that is used recreationally and associated with mind-altering effects.
But as indicated through the two different names, cannabis sativa and cannabis indica, these are two different types of plants, and consequently two different end products. CBD is a compound, also known as a phytocannabinoid, which interacts with our bodies through a diverse set of receptors, present in the nervous system and immune system. Studies have found that when CBD communicates with these receptors, it can affect the process and regulation of many hormonal and chemical processes and responses in our body. This is why CBD is used for a wide variety of conditions, including pain management, muscle recovery, relaxation from stress and anxiety, and skin treatments.
CBD products have permeated an eclectic and impressive number of sectors in their rise to prominence. The medical world is constantly researching how this compound could be used to treat illnesses such as epilepsy, arthritis, and Parkinson’s. The sports world has adopted CBD as a natural alternative for pain management, as well as a way to manage performance nerves and fine-tune focus and attention. The cosmetics industry has clocked on to the natural anti-inflammatory and antioxidant properties of CBD, making it the ultimate skincare ingredient. And last (in this list, which is certainly not exhaustive) the food and drinks industry has been formulating all kinds of products for people to get a good boost from this natural supplement.
Owing to the fact that CBD is beneficial across such a wide range of sectors, it is not surprising that not only new CBD companies are springing up, but also that existing companies are expanding their business to incorporate CBD. In light of the industry’s growth, in 2019 Forbes predicted that the market could reach $20 billion by 2024, and a year on this summer the publication proclaimed that CBD is here to stay.
One of the biggest issues within the CBD industry is the wild nature of the unregulated market. The speed at which the industry went from largely unknown, to CBD products being seen on every high street, has meant that the growth beat people’s ability to educate themselves on how CBD can be and should be produced and used. Consequently, this has left space in the market for low-grade operations who do not care to produce high-quality hemp-based products. These companies simply wish to cash in on something they believe to be ‘a trend’ and will sell ineffective and misleading products to both businesses and consumers.
All CBD consumers and honest vendors find this side of the industry incredibly frustrating. Particularly when they are a business that wishes to bring hemp into people’s lives to improve their wellbeing while educating about the plant’s potentials (separating it from the ideas and notions attached to marijuana).
As a business looking to expand into the CBD industry, there are a couple of things that you want to take care of in the best way possible to ensure that your venture is meaningful and successful. Both of these ultimately can be taken care of with a white-label solution (which we will visit in due course).
Decide your purpose
You need to ask yourself, and your team, why do you want to bring more CBD products into the market. What will your brand of CBD do differently, and who could it reach? As mentioned previously, the uses of CBD extract spreads across industries from food to skincare. And although one plant can do it all, you will probably not be able to cover all bases when starting out. When you know who your audience is, you can start shaping your product identity. But this isn’t a journey you need to go on alone …
Find a trusted CBD manufacturer
Entering the CBD industry can be a daunting, not to mention expensive, task. To do it all alone, you would need to establish hemp cultivation, an extraction facility, and the expertise needed to extract the compound properly. And even then, you may have a product which is not proven to be good just yet, and you would still be lacking a lot of knowledge about how the market works.
This is why teaming up with the right CBD manufacturer and finding a white-label solution will make your expansion into the CBD industry easier, cheaper, and more effective.
If this is the first time you’ve heard about or considered a white-label solution, let’s take a look at what exactly this entails.
A white-label CBD partnership would allow your business to team up with an established manufacturer who has had plenty of experience in the industry. Essentially you would be able to use their product models and formulations (for example CBD oil, CBD spray, CBD skincare) but with your own branding, so that it fits in with an existing range, or you can launch something entirely new. As the established manufacturer would be taking care of the cultivation, extraction, and formulation of the CBD product – as a business you are able to enjoy the end result without the heavy lifting!
Reakiro offers a bespoke CBD white-label service for businesses who are looking to expand into the CBD industry.
Here’s what we offer, and what we can do with and for you, in order to help launch a successful range of CBD products:
Carefully cultivated hemp
Starting from the beginning to the CBD lifecycle, and at the beginning of Reakiro’s life as an established company, a lot of care and attention was dedicated to laying the foundation. That is to say, before going to market, Reakiro spent two years researching the best strains of hemp for CBD extract as well as finding the most arable fields for the cultivation of the plant. In the end we settled on two locations in Europe: Spain and Lithuania. All of our fields are compliant with strict EU regulations.
So we have some superbly grown hemp, full of all the cannabinoids and terpenes which will bring all the health and wellness benefits we’re after – but this is only just the start! Of course, in it’s raw form you cannot sell a hemp plant as CBD. In order to make it accessible we need to undergo the extraction process. In our extraction facilities we have employed the knowledge of extraction experts as well as innovative technology. To set this up is neither a cheap nor straight-forward task, which is one of the reasons why it is highly advisable to use a white-label solution when joining the CBD industry.
Third party independent lab testing
We claim that our extraction facility is far above the rest, and earlier we warned of low-grade operations. But what separates the men from the boys? How can we prove to people that our extract is in fact of superior quality? The answer: third party independent laboratory testing. Again, undergoing this process is not a low expense, so when a company can display test certificates it’s a sign that their operation is to be trusted. The test results (which are carried out for every batch of our extract) report the potency of the extract, the presence and amount of differing cannabinoids, terpenes, and flavonoids – as well as checking the purity of the extract and confirmation that there are no contaminants such as pesticides of heavy metals.
Brand creation and consultation
Thanks to the white-label solution, we will have taken care of the last three steps for you. Now you will have an almost final form of your CBD product (whether it’s oil, capsules, skin care, or another form) and you can market it in the optimal way for your business. Obviously, no one knows your business and brand identity better than you, but at Reakiro we have CBD market expertise which we want to share. By partnering up we can work together to create and market your CBD range in the best way possible.
If you’re looking to move into the CBD market with your business, we highly recommend looking into a white-label solution. The CBD market is such an exciting and evolving place to be right now, and the bigger it grows the more everyone is learning about the positive wellness benefits of this natural plant-based compound. From professional athletes to medical researchers, so many people’s lives are being touched by CBD. However, all this excitement doesn’t come without its drawbacks. As a consumer and a vendor, you need to be aware of low-grade operations who are not honest to the trade and are selling an ineffective ‘CBD extract’. To bring a high quality product to market, with minimal stress and maximum yield, partner up with a trusted CBD manufacturer who will guide you through the process quickly and smoothly. Before you know it, your own business will be the sought after place to buy CBD.