Over the past few years, the CBD (cannabidiol) industry has been going from strength to strength. For early pioneers in the hemp and CBD industry, it hasn’t always been a smooth ride. But thanks to the work that has been done regarding educating both the public and businesses about the natural benefits of this plant, many have woken up to the potential of CBD.
Less than a decade ago, most people hadn’t heard about CBD, and those who did know about it made associations with cannabis, marijuana, and the psychoactive and mind-altering effects. In short, this was not the therapeutic health supplement that it is today. Nevertheless, in recent years people have begun to understand more about the potential of CBD – which has increased funding for scientific and medical research.
Studies have shown that due to the numerous ways in which CBD interacts with the human body, the effects of it range from anti-inflammatory and pain management to reduced stress and anxiety.
So why now?
One of the greatest benefits of CBD is its natural restorative properties. This means that when there is a chemical imbalance in the body, the phytocannabinoid will communicate to restore the natural balance. Consequently when the body needs to rest and heal, CBD is the perfect aid to this process.
Owing to the global pandemic that we’ve been living with for the past six months, and a long impending winter, people are thinking about their health more than ever. We’re being encouraged to do everything we can this winter to stay safe, from getting flu jabs to protecting our immune systems. For many, CBD is a part of their daily routine not to treat a pre-exisitng conditions, but rather to offer an internal strengthening and prevent future health threats.
Variation
Due to the established and evolving nature of the CBD industry, today there are countless product forms. This makes it easy for businesses to establish exactly what type of CBD experience their customer base would want. At the beginning of the CBD boom, CBD oil was the most common, and often only, option. For those who were unfamiliar with the compound, starting with an oil could seem daunting, inaccessible, or tricky to use. But now there are the options of capsules, sprays, and skincare products – to name a few.
And not only is there a variation in CBD-based products, but also variation in the different industries and markets that CBD touches. Here are just a few of the worlds that CBD is making a splash in right now:
Wellness
The wellness industry is one of the most lucrative markets in the world right now. Everybody is constantly trying to keep in check with their health and fitness, both mentally and physically. This requires creating a routine of healthy habits, these include a balanced and nutritional diet, exercise, and selfcare. CBD lends a helping hand to all of these facets, helping you manage your stress, improve your sleep, and boost your immune system.
Sports
More and more professional athletes are speaking out to champion their use of CBD. In sports, often people want to keep their diet, routine, and recovery programme as natural as possible. CBD has helped a number of sports stars, from golfers to rugby players, in their practise and in their recovery thanks to its natural anti-inflammatory properties.
Cosmetics
As mentioned prior, CBD has incredible anti-inflammatory properties which is making it a fond favourite as a skincare ingredient treating a range of issues including eczema, psoriasis, and acne. Cannabidiol is also a natural antioxidant, working to fight and neutralise the damage that can be caused by free radicals. In essence, this keeps the skin looking young and feeling nourished, working as an anti-ageing agent.
Medicinal
Preliminary clinical studies are showing that CBD could have a massive impact on the medical world, particularly for those with chronic conditions who have tried all options available thus far. One of the hottest areas of study for medicinal CBD is epilepsy. In 2012 there was a well publicised story about a young girl with Dravet syndrome who was having up to 300 seizures a week. After she started taking CBD oil this number was reduced to two or three a month, meaning Charlotte could play, eat, and connect with those around her unlike before. Studies confirming the medicinal properties of CBD are still ongoing in the meantime, so it is not advised to make any medicinal claims.
Now you know why it’s the right time to start your CBD business, how exactly do you do it?
The first step is to get in touch with an established and trusted supplier. By partnering with a known member in the CBD industry you can gain a wealth of knowledge that can only come from years of experience working in this market, whether it’s tackling legal regulations or a new launch strategy – being able to get advice from someone in an established position will be invaluable for your companies growth.
Setting up a CBD business operation entirely independently, from seed to shelf, is a mammoth (not to mention extremely expensive) endeavor. Wouldn’t it be incredible if you could enter the market with a product you knew was high quality and well performing? When choosing to go down the route of wholesale or white label, you can pick a product which has proven success rates and happy customers.
At Reakiro we offer wholesale, white label, and private label services with our premium quality CBD oil. We’re a a leading European HACCP/GMP certified manufacturer and supplier of full-spectrum and broad-spectrum CBD products, including CBD oils, CBD creams and CBD capsules. And we’re always ready to go the extra mile for our partners and customers, so if you have any questions from product design to marketing, we’re always here to help.
The development of the CBD industry in the past decade, combined with a reinforced global focus on health and wellness, makes now the right time to start your CBD business.
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